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Why are all these people here and what do they want to know?.Why am I here and what am I trying to achieve?.Ask yourself these three questions and you’ll soon work out why these people have decided to listen to you: No two people can be reached in exactly the same way, and some groups of people respond in completely different ways to others. In the planning phase, it is also important to characterise your audience. While this narrative can be highly effective, it only works in specific situations like validating a business concept for investors or pitching for a potential clients’ business. Many people default to the classic “problem – solution” narrative where they assess the current situation and suggest a solution.
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To help you achieve this, develop a narrative for your presentation and frequently link back to your overarching themes or goals. When you start, have a clear understanding of what you want the audience to do directly after you present and guide them towards this goal. It will save you time and hassle down the track. Instead, take the time in the beginning to sit down and write out your objectives, characterise your audience and figure out the most important takeaways from your presentation. This approach is as flawed as building a house without a foundation. Most people are tempted to start with technology and begin creating slides, visuals and graphics before they know what they are even talking about. When it comes to creating a great presentation, the most difficult step is the first one - figuring out where to begin. Below is some simple advice that can go a long way towards helping you achieve your goals, and if adhered to, can have you presenting ‘like a boss’ in no time. Whether it is pitching to potential investors, reporting at your AGM, securing future customers or just firing up your team, it is important to nail your presentation, so your audience leaves the room knowing that the time they’ve invested has yielded a solid return. When people give you the privilege of their attention, you have the unique opportunity to own the room and direct the conversation. This article originally appeared on Startup Daily.